Tuesday, April 01, 2003
   
       The web and language would be a topic all its own.  But in particular, 
consider advertising and language issues on the web.  If you advertise in 
Google in Spanish, what percentage of hits are you likely to get as compared to 
an English campaign.  As a specific case, consider
Natural 
Encounters Online.  It has both English and Spanish versions.  I 
think that the Engish version is about 10 to 100 times more popular, which is 
probably an indication of google and the web's lack of penetration into south 
America.
