Tuesday, July 15, 2003
Since Yahoo already owns Inktomi, they now have a PPC (Pay per click) engine through overture and a search engine through Inktomi. They are throwing down the gauntlet to Google. Meanwhile, poor MSN is going to have to buy looksmart mainly for it's client base since it's technology is not very good AND msn is going to apparently develop their own search engine. They're only 3 or 4 years behind google.