Monday, August 25, 2003
DMA Plans Spam Sting: "Under the plan, the DMA would investigate and otherwise support law enforcement authorities in identifying and gathering information on spammers breaking current spam laws"
This is setting the fox to guard the henhouse. The DMA (Direct Marketing Association) defines spam as fraudulent email, instead of the commonly accepted definition:
Spam is unsolicited, bulk email.
You can bet that the DMA will find that none of its current members are spamming under their definition. The DMA is looking for something to do now that "Do not Call" phone blocks are in place.